Marketing is defined as a strategy for communicating to prospective buyers that your home is for sale. There are many methods of marketing a property. These methods vary from one property to another or one month to another, based upon market conditions of each property. Marketing in the 21st century is very different than it was just ten years ago. Selling your home in a buyer’s market must be approached differently than a seller’s market. Agents that have only sold in a seller’s market are inexperienced and untrained in the techniques necessary to sell in today’s buyer’s market. As market conditions shifted in 2006, experienced agents had no learning curve to deal with.
Here are some of the strategies that are included in our marketing plan:
Buyer Profile
When you list your home with us, we will evaluate your property and make some educated guesses, based upon our experience, about whom the likely buyer is and how to reach that buyer. This profile takes into account factors such as nearby commuting routes, schools, recreational facilities, and major employers. This analysis will cover every marketing decision we make for your property.
Networking
My network of other agents, former clients and current prospects is an essential element of any marketing plan. Due to regular contact with our extensive network, many times we can connect buyers with sellers.
Advertising
Advertising is more than the print media - it’s the Multiple Listing Service, the Internet, Newsletters, Mailings, blogs and email to promote the benefits of your property to the target market identified.
Multiple Listing Service
MLS Xchange is the regional multiple listing service for our area. The MLS provides a catalog of more than 100,000 home listings – currently available or under contract. When you list your home with us, we will promptly post the information online.
Open Houses
Open houses rarely produce a buyer for the specific property that is held open, but they do sometimes produce buyer prospects for an agent. Busy agents, therefore, often choose not to hold open house for their listings because they don’t have time to take on any more buyers. When you list your home with us, we can discuss the pros and cons of holding “Open House” and make a decision together.
The Internet
Surveys indicate that about 83% of today’s homebuyers begin their home search online. They have greater access to data than any time previously, including real-time information about current listings which is available from the multiple listing service, Realtor.com, and countless other websites. The importance of the Internet to your home sale cannot be overestimated and, therefore, it is important for you to choose an agent who uses the Internet effectively. You’ve seen our website - compare it with other agents in the area to get a sense of how much they respect this valuable home selling tool
Thinking of Selling your home? Call JoAnn Papsidero today! 321-243-4917 or email me JoAnn@myFLdreamhome.com
